Journal
CURRENT OPINION IN BEHAVIORAL SCIENCES
Volume 42, Issue -, Pages 42-46Publisher
ELSEVIER
DOI: 10.1016/j.cobeha.2021.02.020
Keywords
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Funding
- European Research Council
- MOCHA project [820235]
- European Research Council (ERC) [820235] Funding Source: European Research Council (ERC)
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Many climate-relevant behaviors are habitual, acquired through repetition in stable contexts. Unsustainable habits serve as barriers to change, but their features also make them desirable for obtaining sustainable behaviors. Informational approaches are generally ineffective for breaking habits, while methods like legislation, incentives, and competitions have shown to be more effective.
Many climate-relevant behaviours are habitual. Habits are memory-based propensities to respond automatically to specific cues, acquired by repetition of behaviours in stable contexts. Socio-cognitive models are widely used to predict climate-relevant behaviours, but by positing behaviour as intentional, provide a poor account of habitual behaviours. While unsustainable habits are barriers to change, their very features (frequent, automatic and resistant to change) also make them desirable for sustainable behaviours to obtain. While informational approaches are generally ineffective for breaking habits, legislation, incentives, 'nudges', implementation intentions, competitions, and 'moments of change' (e.g., moving house) are more effective. Linking behaviour to identity and a stable context can ensure new habits to endure. Psychological theories and policy efficacy can be greatly improved by attention to habits.
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