Customer Channel Migration and Firm Choice: The Effects of Cross-Channel Competition

Title
Customer Channel Migration and Firm Choice: The Effects of Cross-Channel Competition
Authors
Keywords
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Journal
INTERNATIONAL JOURNAL OF ELECTRONIC COMMERCE
Volume 21, Issue 1, Pages 8-42
Publisher
Informa UK Limited
Online
2016-09-28
DOI
10.1080/10864415.2016.1204186

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