Manufacturer- versus retailer-initiated bundling: Implications for the supply chain
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Title
Manufacturer- versus retailer-initiated bundling: Implications for the supply chain
Authors
Keywords
Manufacturer-initiated bundling, Retailer-initiated bundling, Supply chain
Journal
TRANSPORTATION RESEARCH PART E-LOGISTICS AND TRANSPORTATION REVIEW
Volume 157, Issue -, Pages 102552
Publisher
Elsevier BV
Online
2022-01-04
DOI
10.1016/j.tre.2021.102552
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