Machine learning based customer meta-combination brand equity analysis for marketing behavior evaluation

Title
Machine learning based customer meta-combination brand equity analysis for marketing behavior evaluation
Authors
Keywords
Meta-combined approach, Brand marketing, Brand equity, Machine learning, Factor Analysis, Big Data
Journal
INFORMATION PROCESSING & MANAGEMENT
Volume 59, Issue 1, Pages 102800
Publisher
Elsevier BV
Online
2021-10-28
DOI
10.1016/j.ipm.2021.102800

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