Journal
INFORMATION & MANAGEMENT
Volume 58, Issue 7, Pages -Publisher
ELSEVIER
DOI: 10.1016/j.im.2021.103504
Keywords
Sharing economy; Trust in the platform; Continuous use intention; Platform-based institutional mechanisms; General institutional context
Funding
- Natural Science Foundation of Shandong Province, China [ZR2020MG012]
- Humanities and Social Science Fund of Ministry of Education of China [19YJA630115]
- National Social Science Fund of China [20AGL007]
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Trust plays a crucial role in the sharing economy, with the perceived effectiveness of the platform-based institutional structure and SE institutional mechanisms influencing the formation of trust in the platform and continuous use intention.
Trust plays an essential role in the sharing economy (SE), which has dramatically changed many industries, including tourism, hospitality, and transportation. As interpersonal trust is difficult to develop in the SE, this study focuses on a specific type of institutional trust at the platform level, namely trust in the platform and its role in shaping clients' continuous use. Drawing on institutional theory, this study examines two constructs, i.e., the perceived effectiveness of the platform-based institutional structure (PEPIS), the perceived effectiveness of the SE institutional mechanisms (PESEIM), and their roles in trust in the platform and continuous use intention. A model is proposed to depict how trust in the platform is formed and operates under the boundary condition of PESEIM. Our findings suggest that PEPIS has a positive impact on trust in the platform, which leads to continuous use intention, and PESEIM negatively moderates the relationship between PEPIS and trust in the platform and the relationship between trust in the platform and continuous use intention.
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