Value co-creation and social media at bottom of pyramid (BOP)

Published 2021 View Full Article

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Title
Value co-creation and social media at bottom of pyramid (BOP)
Authors
Keywords
-
Journal
Bottom Line
Volume 34, Issue 2, Pages 101-123
Publisher
Emerald
Online
2021-02-10
DOI
10.1108/bl-11-2020-0070
References
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