An Investigation of Factors Influencing the Risk Perception and Revisit Willingness of Seniors

This study aims to explore the influential factors that reduce risk perception and encourage travel amongst senior citizens. Self-efficacy and social influence are suggested as two antecedents. The moderating roles of destination image and perceived value are also discussed. The results of this study show that self-efficacy has a negative effect on financial risk and socio-psychological risk, whereas social influence has a positive effect on financial risk. In addition, self-efficacy and social influence are important factors that increase seniors' revisit intentions. Seniors' environmental risk perception has a significant impact on revisit intention, while socio-psychological risk increases revisit intention. The moderating roles of destination image and perceived value can facilitate the positive effects of self-efficacy and social influence on revisit intention. Furthermore, destination image is also an important moderator that makes seniors neglect the threat of financial loss and travel again in the future. (C) 2021 College of Management, National Cheng Kung University. Production and hosting by Elsevier Taiwan LLC.

Automated summary

Self-efficacy and social influence play significant roles in influencing travel behavior among senior citizens, with destination image and perceived value acting as moderators. Seniors' environmental risk perception and socio-psychological risk can impact their revisit intentions. Destination image also serves as a key moderator in influencing seniors' decisions to travel again in the future.