Customer-based brand equity and customer engagement in experiential services: insights from an emerging economy

Published 2021 View Full Article

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Title
Customer-based brand equity and customer engagement in experiential services: insights from an emerging economy
Authors
Keywords
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Journal
Service Business
Volume 15, Issue 3, Pages 467-491
Publisher
Springer Science and Business Media LLC
Online
2021-05-27
DOI
10.1007/s11628-021-00448-7
References
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