Demystifying the effects of perceived risk and fear on customer engagement, co-creation and revisit intention during COVID-19: A protection motivation theory approach

Title
Demystifying the effects of perceived risk and fear on customer engagement, co-creation and revisit intention during COVID-19: A protection motivation theory approach
Authors
Keywords
-
Journal
Journal of Destination Marketing & Management
Volume 20, Issue -, Pages 100564
Publisher
Elsevier BV
Online
2021-02-23
DOI
10.1016/j.jdmm.2021.100564

Ask authors/readers for more resources

Discover Peeref hubs

Discuss science. Find collaborators. Network.

Join a conversation

Create your own webinar

Interested in hosting your own webinar? Check the schedule and propose your idea to the Peeref Content Team.

Create Now