Journal
TELEMATICS AND INFORMATICS
Volume 60, Issue -, Pages -Publisher
ELSEVIER
DOI: 10.1016/j.tele.2021.101575
Keywords
VR use in tourism; Technology Acceptance Model (TAM); Perceived substitutability of VR
Categories
Ask authors/readers for more resources
This study investigated the use of virtual reality in tourism during the COVID-19 pandemic, with results showing that people are more likely to use VR as a substitute for traditional travel in this context, potentially reducing the risk of virus transmission.
Several studies have investigated the use of virtual reality (VR) in tourism, but none has taken an epidemiological outlook. This research examined the use of VR in tourism through the lenses of an extended TAM model in times of COVID-19 pandemic. The premise was that, in this context, people would prefer less risky experiences and would see VR as a substitute for traditional travel. The data used was collected through a within-subjects experiment, which proved that intention to use VR in tourism increased under the COVID-19 effect. This study tested a conceptual model that showed this intention was influenced by the perceived ease of use, perceived usefulness, and perceived substitutability of VR, all mediated by people's interest in VR use in tourism. The perceived authenticity of VR experience determined the perceived substitutability of VR. This paper has theoretical and practical implications. In the long term, promoting tourism-related VR activities might reduce the risk of virus spreading, lessen the pressure imposed on this sector by such epidemic episodes, and increase its sustainability.
Authors
I am an author on this paper
Click your name to claim this paper and add it to your profile.
Reviews
Recommended
No Data Available