Strategies for the successful implementation of augmented reality

Published 2021 View Full Article

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Title
Strategies for the successful implementation of augmented reality
Authors
Keywords
Augmented reality, Virtual reality, Virtual presentation, Virtual mirrors, Virtual try-ons
Journal
BUSINESS HORIZONS
Volume 64, Issue 5, Pages 621-630
Publisher
Elsevier BV
Online
2021-02-05
DOI
10.1016/j.bushor.2021.02.027

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