Article
Social Issues
Merve Yavuz, Eda Corbacioglu, Ahmet Nuri Basoglu, Tugrul Unsal Daim, Amir Shaygan
Summary: This study investigates the factors affecting the use of mobile augmented reality in Turkey, revealing that security and privacy are the two most important factors influencing the usage of MAR applications.
TECHNOLOGY IN SOCIETY
(2021)
Article
Business
Yong-Chin Tan, Sandeep R. Chandukala, Srinivas K. Reddy
Summary: The rise of augmented reality technology offers promising opportunities for marketers to engage customers and transform their brand experience. Research shows that AR is most effective in reducing product-related uncertainty, leading to increased sales and enhanced purchase confidence, especially for less popular and more expensive products in retail settings.
JOURNAL OF MARKETING
(2022)
Article
Computer Science, Theory & Methods
Jacky Cao, Kit-Yung Lam, Lik-Hang Lee, Xiaoli Liu, Pan Hui, Xiang Su
Summary: Mobile Augmented Reality (MAR) integrates virtual objects with physical environments on mobile devices, allowing seamless transitions between the real world and digital entities. This article surveys 37 existing MAR frameworks and discusses various aspects of MAR research, including applications, visualization techniques, evaluation of frameworks, and machine learning approaches. The article also highlights important open challenges and potential directions for further research. Overall, this survey aims to benefit researchers and developers in the field of MAR.
ACM COMPUTING SURVEYS
(2023)
Review
Computer Science, Interdisciplinary Applications
Yeonju Jang, Eunil Park
Summary: This study investigates how user groups and domains influence user experience of mobile applications, using two-factor theory and analysis of review comments. The results show that user groups and domains have a significant impact on user-perceived usability and affection, while user groups have no effect on the perceived usefulness of mobile applications.
Article
Computer Science, Cybernetics
Xiaojie Lian, Mohd Shahrizal Sunar, Qingqing Lian, Mohd Khalid Mokhtar
Summary: Mobile augmented reality (AR) solutions are increasingly used for learning and skills training in children with autism spectrum disorder (ASD), offering potential benefits for engagement and understanding. However, little is known about how children with autism interact with the user interface (UI) of mobile AR applications, limiting the design of accessible UIs. This study examined the differences in UI interaction between children with autism and typically developing children using eyetracking experiments.
INTERNATIONAL JOURNAL OF HUMAN-COMPUTER STUDIES
(2023)
Article
Business
Vida Davidaviciene, Jurgita Raudeliuniene, Rima Virsilaite
Summary: Globalization, technological development, and a dynamic business environment are influencing customer information demands, leading organizations to use technologies like augmented reality to meet these changing needs. Research has identified key factors influencing positive user experiences, such as clear purpose, simplicity, smooth operation, imaginative information presentation, and interactivity.
JOURNAL OF BUSINESS ECONOMICS AND MANAGEMENT
(2021)
Article
Business
Maria Alesanco-Llorente, Eva Reinares-Lara, Jorge Pelegrin-Borondo, Cristina Olarte-Pascual
Summary: The use of smartphones in physical stores has led to the emergence of a behavior known as mobile-assisted showrooming (MAS) among omnichannel consumers. Mobile augmented reality (MAR) is a technology that can effectively engage MAS consumers in brick-and-mortar stores. This paper explores the intention of MAS consumers to use MAR in physical stores and examines the moderating effect of gender on this relationship using a Cognitive-Affective-Normative model. The findings suggest that the factors influencing MAS men are predominantly from the cognitive dimension of the model, while MAS women are influenced by both the cognitive dimension (performance expectancy) and the normative dimension (social influence). These findings shed light on the revival of the physical retail sector, taking into account gender differences.
TECHNOLOGICAL FORECASTING AND SOCIAL CHANGE
(2023)
Article
Business
S. R. Nikhashemi, Helena H. Knight, Khaldoon Nusair, Cheng Boon Liat
Summary: Smart retailing is a new form of retail brand management that uses technologies like mobile augmented reality applications to enhance customer experience. Research results suggest that the attributes of augmented reality have an impact on continuous use of shopping AR apps and willingness to pay a premium, and increasing AR customization can enhance relationships in the proposed model.
JOURNAL OF RETAILING AND CONSUMER SERVICES
(2021)
Article
Engineering, Industrial
Bassam Shouman, Ayman Ahmed Ezzat Othman, Mohamed Marzouk
Summary: This paper evaluates user involvement levels through MAR application, compared with traditional techniques, in a redesign scenario. Findings show that MAR positively impacts user involvement and understanding of design projects. The interactive features of the proposed application facilitate implementing ideas in construction projects that require user involvement.
ENGINEERING CONSTRUCTION AND ARCHITECTURAL MANAGEMENT
(2022)
Article
Computer Science, Interdisciplinary Applications
Lucio Tommaso De Paolis, Carola Gatto, Laura Corchia, Valerio De Luca
Summary: Augmented Reality (AR) is a crucial technology in enhancing the enjoyment of cultural heritage and facilitating digital storytelling. By framing a portion of an artwork or fresco, an AR mobile application can provide contextually relevant information to help users understand the story and meaning behind the images. The effectiveness of a mobile AR application heavily relies on human factors, as it should avoid distracting users from the content to ensure concentration and immersion.
Article
Business
William Fritz, Rhonda Hadi, Andrew Stephen
Summary: Augmented reality technology has been adopted by the food and beverage sector to improve customer experience. Research shows that by visually simulating the consumption of food items in real-time environments, AR increases consumers' desire for the products and their likelihood to make a purchase. This increased mental simulation is influenced by the consumers' personal relevance of the food items.
JOURNAL OF THE ACADEMY OF MARKETING SCIENCE
(2023)
Article
Information Science & Library Science
Weisha Wang, Dongmei Cao, Nisreen Ameen
Summary: This study examines the impact of human value orientation on customer perceived augmented reality values, as well as the effects of these values on customer satisfaction. The findings have significant implications for digital marketing segmentation.
INFORMATION TECHNOLOGY & PEOPLE
(2023)
Article
Chemistry, Analytical
Pietro Battistoni, Marianna Di Gregorio, Marco Romano, Monica Sebillo, Giuliana Vitiello, Alessandro Brancaccio
Summary: In this study, the role of augmented reality as a meta-user interface is explored, specifically focusing on its applications for interactive fitting room systems and the impact on the related shopping experience. By synthesizing a set of interaction design patterns based on literature and existing systems, the researchers developed AR fitting rooms and evaluated the patterns through a focus group with potential stakeholders. The analysis of the focus group revealed that the shopping experience in an AR fitting room, based on the proposed patterns, is influenced by factors such as perception of utility, generation of interest and curiosity, and perceived comfort of interaction and environment.
Article
Computer Science, Interdisciplinary Applications
Joao Bernardo Alves, Bernardo Marques, Carlos Ferreira, Paulo Dias, Beatriz Sousa Santos
Summary: The study evaluated three different AR-based methods for supporting users during assembly procedures: handheld mobile AR, indirect AR, and see-through head-mounted display. Results did not reveal a best method in terms of performance and user preference, showing that all methods are adequate. The study highlighted the strengths and weaknesses of each method which may have potential advantages in specific use cases.
Article
Computer Science, Information Systems
Ruowei Xiao, Aleksi Vianto, Asif Shaikh, Oguz'oz' Buruk, Juho Hamari, Johanna Virkki
Summary: This article proposes an overarching architecture for seamlessly integrating Radio Frequency Identification (RFID) and virtual reality (VR). Through a comprehensive literature review, the authors identify key design themes and technical affordances of RFID within the VR context. The proposed architecture is demonstrated through three use cases, showcasing the potential and augmentation of RFID in VR applications.
Article
Business
Zhi Pei, Sanjoy Ghose, Ruiliang Yan, Steve B. Zhou, Angela Yan
Summary: This study aims to explore the strategic value of BOPS to supply chain performance, examine who should pay the cost of BOPS, and determine the optimal strategy to maximize channel coordination. The findings suggest that cost-sharing or full payment by the physical reseller is not the best way to improve supply chain performance. Profit sharing can serve as a valuable contract to stimulate the reseller's implementation of cost sharing and create higher supply chain performance. Additionally, the study reveals that if profit sharing contracts are not offered, the physical reseller's full payment for BOPS is a better choice, but if profit sharing contracts are offered, the result is reversed.
JOURNAL OF RETAILING AND CONSUMER SERVICES
(2024)
Article
Business
Isabelle Ulrich, Silvia Cacho-Elizondo, Coralie Damay, Leila Loussaief
Summary: This study compares the similarities and differences of clothes renting practice in France and Mexico. The findings show that the rental practice in France emphasizes social status in professional environment, while in Mexico, it is influenced by traditions and celebrations.
JOURNAL OF RETAILING AND CONSUMER SERVICES
(2024)
Article
Business
Xiaowen Zhao, Zhenzhong Zhu, Minghui Shan, Rui Cao, Haipeng (Allan) Chen
Summary: This research examines the impact of social media influencers on green product purchasing intentions through three studies. The findings indicate that consumers prefer informers over entertainers as influencers and trust plays a key role in this process. Furthermore, the study reveals that the effectiveness of influencers depends on the match between influencer type and endorsement style.
JOURNAL OF RETAILING AND CONSUMER SERVICES
(2024)
Article
Business
Aman Kumar, Amit Shankar, Preeti Nayal
Summary: This research investigates the impact of various personality traits on individuals' inclination to engage with the metaverse. The study finds that extraversion, agreeableness, neuroticism, narcissism, machiavellianism, and psychopathy have a significant influence on the intention to use metaverse. Additionally, attitudes towards the metaverse and fear of missing out (FOMO) play mediating and moderating roles, respectively.
JOURNAL OF RETAILING AND CONSUMER SERVICES
(2024)
Article
Business
Neeru Sharma, Johra Kayeser Fatima
Summary: This study examines the role of omnichannel shopping habit as an antecedent, mediator, and moderator in the relationship between perceived value and usage. The findings highlight the positive impact of factors such as security and privacy, seamless experience, personalisation, and social communications on omnichannel usage. Marketers looking to strengthen habitual buying should prioritize security and privacy, promote social communications, and offer personalised services. Recognizing the influence of habitual buying on value perception and usage, marketers should adopt a cohesive strategy for communicating their value propositions across multiple channels, ultimately boosting omnichannel usage.
JOURNAL OF RETAILING AND CONSUMER SERVICES
(2024)
Article
Business
Jiangang Du, Liya Zhu, Yuanning Ma, Yu Zhang
Summary: This study investigates the influence of the 'weekend effect' on online reviews. The results show a significant increase in review scores for hedonic products during weekends, but no such effect is observed for utilitarian products. Additionally, platform membership status moderates the impact of the 'weekend effect' on online reviews.
JOURNAL OF RETAILING AND CONSUMER SERVICES
(2024)
Article
Business
Xi Luo, Jun-Hwa Cheah, Linda D. Hollebeek, Xin-Jean Lim
Summary: This study uses partial least squares structural equation modeling (PLS-SEM) to analyze data collected from 735 Chinese millennials, examining the impact of livestreaming on customer engagement and impulse buying behavior through the Elaboration Likelihood Model (ELM), with deal proneness as a moderating factor. The findings indicate that factors such as product information quality, streamer interaction quality, streamer credibility, and review consistency have positive effects on customer engagement and impulse buying. Additionally, deal proneness was found to moderate the relationship between engagement and impulse buying.
JOURNAL OF RETAILING AND CONSUMER SERVICES
(2024)
Article
Business
Jialiang Lu, Xu Zheng, Esterina Nervino, Yanzhi Li, Zhihua Xu, Yabo Xu
Summary: This paper proposes a machine learning-based model to recommend store locations using public data, including target group indices and competitor data. The effectiveness of the approach is demonstrated through testing with real data from a jewelry retailing chain, outperforming the best available industry benchmarks.
JOURNAL OF RETAILING AND CONSUMER SERVICES
(2024)
Article
Business
Jisu Yi, Jongdae Kim, Yun Kyung Oh
Summary: This study comprehensively analyzed the key quality factors of mobile payment applications and their impact on market performance, based on a large dataset of user reviews. It confirmed the link between post-usage evaluations and app success, highlighting the importance of quality factors. The findings can provide valuable insights for app developers and marketers.
JOURNAL OF RETAILING AND CONSUMER SERVICES
(2024)
Article
Business
Xiaojing Zhang, Yulin Zhang
Summary: In the context of platform enterprise development, this study examines the game between content creators, brands, and social media platforms, focusing on value-creation strategies and their impact on participants' revenue. The findings suggest that the selection of value creation modes depends on content creator influence, co-creator efforts' conversion rate, and product price.
JOURNAL OF RETAILING AND CONSUMER SERVICES
(2024)
Article
Business
Allah Wasaya, Catherine Prentice, Aaron Hsiao
Summary: This research adopts a multiple perspective approach to examine the influence of norms, personal characteristics, and destination preference on a tourist’s place attachment. It also investigates the level of attachment based on destination characteristics. Two studies were conducted to examine these relationships using experimental and survey-based methods. The results indicate that subjective and descriptive norms have significant direct and indirect effects on place attachment, while cultural norms are not significant predictors. Destination preference and tourist personality play important mediation and moderation roles in the relationship between the proposed factors and place attachment. An eye-tracking experiment reveals that tourists are more interested in and attached to destinations with heritage attributes. The findings have implications for destination marketing and management, and are relevant for tourism practitioners.
JOURNAL OF RETAILING AND CONSUMER SERVICES
(2024)
Article
Business
S. Sreejesh
Summary: This study develops a comprehensive scale to assess Integrated Banking Channel Service Quality (IBCSQ) and examines its impact on relationship quality and brand equity. The results show that IBCSQ is a reflective, multi-dimensional construct that sheds light on the complex elements of banking service quality across integrated channels. Additionally, the empirical findings demonstrate that IBCSQ influences customer relationships and boosts brand equity.
JOURNAL OF RETAILING AND CONSUMER SERVICES
(2024)
Review
Business
Yang Liu, Jiale Shi, Fei Huang, Jingrui Hou, Chengzhi Zhang
Summary: This study proposes a new framework that combines graph neural networks and fine-grained sentiment analysis to generate opinion pairs, effectively revealing consumer preferences in automotive reviews and providing marketing strategies.
JOURNAL OF RETAILING AND CONSUMER SERVICES
(2024)
Article
Business
Nivin Vinoi, Amit Shankar, Ashraf Khalil, Ankit Mehrotra, Jitender Kumar
Summary: This study utilized the Dual Factor theory to investigate the factors influencing social media hoarding behavior and the mediating effects of discarding difficulty, as well as the moderating effects of dispositional greed. The findings revealed that perceived low price had a positive impact, while cyber incivility had a negative impact on social media hoarding behavior. Discarding difficulty mediated the relationship between perceived low price, perceived convenience, cyber incivility, and social media hoarding. Additionally, dispositional greed significantly moderated the mediating effects of discarding difficulty.
JOURNAL OF RETAILING AND CONSUMER SERVICES
(2024)
Article
Business
Xingyi Zhang, Smita Singh, Jing Li, Xiaolong Shao
Summary: This research examined the effects of value co-creation strategies in events on attendees' citizenship behaviors, with a focus on the mediating roles of attendees' senses of empowerment and psychological ownership. The findings showed that events' value co-creation strategies positively influenced attendees' sense of empowerment, which in turn predicted their citizenship behaviors through their psychological ownership of the event. Moreover, the study revealed that the effects of value co-creation strategies varied between first-time and repeat attendees. These findings have implications for businesses in optimizing their events to promote positive attendee experiences and behaviors.
JOURNAL OF RETAILING AND CONSUMER SERVICES
(2024)
