When value- and experience-related trade promotions influence retailers’ sales: the moderating role of retail format strategy and channel structure

Published 2021 View Full Article

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Title
When value- and experience-related trade promotions influence retailers’ sales: the moderating role of retail format strategy and channel structure
Authors
Keywords
-
Journal
EUROPEAN JOURNAL OF MARKETING
Volume ahead-of-print, Issue ahead-of-print, Pages -
Publisher
Emerald
Online
2021-09-21
DOI
10.1108/ejm-10-2020-0762

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