Mindfulness and pro-environmental hotel preference

This research investigates the effect of mindfulness on pro-environmental hotel preference. The results of six studies demonstrate that both trait mindfulness and temporary states of mindfulness increase tourists' preferences for pro-environmental hotels. Further, we show that the effect of mindfulness on the preference for a pro-environmental hotel is due to a reduction in the influence of materialism. Mindful tourists are less materialistic, which makes them more likely to choose pro-environmental hotel options. Our study offers important insights regarding the role of mindfulness within tourists' preferences for environmentally friendly options. (c) 2021 Elsevier Ltd. All rights reserved.

Automated summary

The research shows that mindfulness, both as a trait and a temporary state, increases tourists' preferences for pro-environmental hotels. Mindful tourists are less materialistic, which leads to a higher likelihood of choosing environmentally friendly options in hotels. This study provides important insights into the role of mindfulness in tourists' preferences for eco-friendly accommodations.