EXPRESS: A New Livestream Retail Analytics Framework to Assess the Sales Impact of Emotional Displays

Published 2021 View Full Article

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Title
EXPRESS: A New Livestream Retail Analytics Framework to Assess the Sales Impact of Emotional Displays
Authors
Keywords
-
Journal
JOURNAL OF MARKETING
Volume -, Issue -, Pages 002224292110130
Publisher
SAGE Publications
Online
2021-06-25
DOI
10.1177/00222429211013042

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