How machine learning activates data network effects in business models: Theory advancement through an industrial case of promoting ecological sustainability

Title
How machine learning activates data network effects in business models: Theory advancement through an industrial case of promoting ecological sustainability
Authors
Keywords
Artificial intelligence, Big data, Pre-emptive analytics, Business model architecture, Network externalities, Value creation from IT, Sustainable business model
Journal
JOURNAL OF BUSINESS RESEARCH
Volume 131, Issue -, Pages 196-205
Publisher
Elsevier BV
Online
2021-04-15
DOI
10.1016/j.jbusres.2021.04.015

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