The importance of functional and emotional content in online consumer reviews for product sales: Evidence from the mobile gaming market

Title
The importance of functional and emotional content in online consumer reviews for product sales: Evidence from the mobile gaming market
Authors
Keywords
Online consumer reviews, Functional, Emotional, Volume, Valence, Product sales
Journal
JOURNAL OF BUSINESS RESEARCH
Volume 130, Issue -, Pages 583-593
Publisher
Elsevier BV
Online
2019-12-03
DOI
10.1016/j.jbusres.2019.09.027

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