Journal
FRONTIERS IN ENVIRONMENTAL SCIENCE
Volume 9, Issue -, Pages -Publisher
FRONTIERS MEDIA SA
DOI: 10.3389/fenvs.2021.715319
Keywords
citizen scientists; nature conservation; training of volunteers; charismatic species; content analysis
Categories
Funding
- Portuguese Foundation for Science and Technology (FCT) [SFRH/BD/129529/2017]
- FCT/MCTES [UIDP/50017/2020+UIDB/50017/2020, UIDB/05748/2020]
- FCT
- Fundação para a Ciência e a Tecnologia [SFRH/BD/129529/2017] Funding Source: FCT
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The study found that many biodiversity- and environment-related projects are active on social media platforms, with Facebook being the most popular choice. These projects primarily use social media to raise awareness, disseminate knowledge, and recruit and retain volunteers.
Citizen science projects often use social media, which is not surprising since they constitute a great opportunity to recruit, retain, and train volunteers. This study intended to quantitatively characterize the current use of social media by biodiversity- and environment-related projects and to reason on the best management practices. For this purpose, a database of projects was compiled and analyzed. The results revealed that 42% of the projects were present at least in one social platform, with Facebook being the most popular. Facebook posts were mainly intended to raise awareness and disseminating knowledge, but recruitment- and retainment-dedicated posts were also regularly shared.
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