Validating viral marketing strategies in Twitter via agent-based social simulation

Published 2016 View Full Article

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Title
Validating viral marketing strategies in Twitter via agent-based social simulation
Authors
Keywords
Agent-based Social Simulation, Viral marketing, Social network analysis, Rumor spreading model, Twitter, Big data
Journal
EXPERT SYSTEMS WITH APPLICATIONS
Volume 50, Issue -, Pages 140-150
Publisher
Elsevier BV
Online
2015-12-29
DOI
10.1016/j.eswa.2015.12.021

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