Optimal product bundling with dependent valuations: The price of independence

Title
Optimal product bundling with dependent valuations: The price of independence
Authors
Keywords
OR in marketing, Pricing, Bundling, Revenue management, Copulas
Journal
EUROPEAN JOURNAL OF OPERATIONAL RESEARCH
Volume 255, Issue 2, Pages 481-495
Publisher
Elsevier BV
Online
2016-05-21
DOI
10.1016/j.ejor.2016.05.022

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