Article
Business
Muhammad Bilal Gulfraz, Muhammad Sufyan, Mekhail Mustak, Joni Salminen, Deepak Kumar Srivastava
Summary: Research suggests that the online customers' shopping experience (OCSE) is a strong predictor of online impulsive buying behavior. This study examines the influence of functional and psychological dimensions of the OCSE on online impulsive buying within e-commerce platforms. The findings show a positive relationship between the tested dimensions of the OCSE and customers' online impulsive buying. Attitudinal loyalty mediates this relationship, while customers' self-control moderates the relationship between attitudinal loyalty and online impulsive buying.
JOURNAL OF RETAILING AND CONSUMER SERVICES
(2022)
Article
Computer Science, Information Systems
Meihua Zuo, Spyros Angelopoulos, Zhouyang Liang, Carol X. J. Ou
Summary: This study examines the impact of sequential browsing behavior on marketing strategies on e-commerce platforms using clickstream data. The findings demonstrate the accuracy of using sequential browsing path dependence to explain consumer behavior, as well as the patterns and heterogeneity of consumer groups' behavioral intentions. The implications of this study provide valuable insights for strategically managing branding, marketing, and customer relations on e-commerce platforms.
INFORMATION SYSTEMS FRONTIERS
(2023)
Article
Computer Science, Information Systems
Narender Singh Bhati, Lokesh Vijayvargy, Amit Pandey
Summary: With the rapid growth of communication, technology, and internet usage, the popularity of electronic services has become inevitable in the field of e-business. This study examines the impact of customers' perceived E-Service Quality on their online purchase intention. The results show a strong positive relationship between judgments related to online websites and key features of E-SQ. Additionally, the Theory of Planned Behavior (TPB) is found to predict and explain the determinants of E-SQ, influencing customers' online purchase intention.
Article
Business
Kaiying Cao, Yuqiu Xu, Qiang Wu, Jia Wang, Chunnian Liu
Summary: With the development of e-commerce, offline firms are faced with the challenges of whether to enter e-commerce platforms and which online logistics service to adopt. The optimal strategies of firms are comprehensively affected by the annual service fee and the logistics cost time-sensitivity coefficient. When considering consumer return behavior, an increase in consumer's online satisfaction does not necessarily mean that the firm should enter the platform.
ELECTRONIC COMMERCE RESEARCH AND APPLICATIONS
(2021)
Article
Psychology, Multidisciplinary
Linlin Han, Xu Han
Summary: This study explores how to use online consumer reviews that reflect cultural differences to improve the service quality of cross-border e-commerce. The results show that consumers pay more attention to logistics service quality, customs efficiency and tariff, shopping experience, etc. Cultural dimensions significantly impact consumers' emotional tendencies and service quality perception. This study provides new perspectives and practical implications for improving the service quality of cross-border e-commerce.
FRONTIERS IN PSYCHOLOGY
(2023)
Article
Mathematics
Luis Miguel Lopez-Bonilla, Borja Sanz-Altamira, Jesus Manuel Lopez-Bonilla
Summary: This study examines the influence of self-consciousness dimensions on consumer adoption of online shopping, finding that public self-consciousness significantly predicts online shopping adoption and negatively affects perceived ease of use and usefulness. These results may have important implications for segmenting users of self-service technologies.
Article
Computer Science, Information Systems
Nicoleta Valentina Florea, Constantin Aurelian Ionescu, Mircea Constantin Duica, Sorinel Capusneanu, Liliana Paschia, Sorina Geanina Stanescu, Mihaela Denisa Coman
Summary: The current economic environment, driven by new ICT technologies, globalization, and the pandemic, has significantly influenced online consumer behavior in Romania. The study analyzes the trends and prospects of Romanian online consumer behavior, highlighting the potential for growth and sustainable development in the Romanian e-commerce market.
Article
Psychology, Multidisciplinary
Wenfang Fan, Bingjia Shao, Xiaohua Dong
Summary: This study empirically evaluates the impact of e-service quality on customer engagement behavior in community e-commerce platforms. The results show that e-service quality positively influences customer engagement behavior, and this relationship is mediated by customer trust and perceived risk.
FRONTIERS IN PSYCHOLOGY
(2022)
Article
Business
Monika Kukar-Kinney, Angeline Close Scheinbaum, Larry Olanrewaju Orimoloye, Jeffrey R. Carlson, Heping He
Summary: This research examines the behavior of online consumers in the context of e-commerce, specifically focusing on their use of online shopping carts and subsequent cart abandonment. By developing a model based on Uses and Gratifications Theory, the Unified Theory of Acceptance and Use of Technology, and the purchase funnel concept, the study explains the predicted relationships. Empirical findings reveal that returning to an existing cart increases future use and decreases cart abandonment, while viewing clearance pages and a large number of product reviews increase both cart use and abandonment. Browsing product pages decreases cart use, but increases abandonment. The role of smartphone-based shopping is also explored, with the effects primarily appearing early in the purchase funnel and influencing use more significantly than abandonment. The study contributes to theory and provides implications for digital marketers.
JOURNAL OF THE ACADEMY OF MARKETING SCIENCE
(2022)
Article
Psychology, Multidisciplinary
Meng Ma, Lu Shen, XuanQing Sun
Summary: This study aims to improve the quality of e-commerce logistics services, focusing on vegetable e-commerce B. Through a questionnaire survey, the study discusses the factors such as commodity quality, accuracy and timeliness of commodity distribution. The research results show that while a majority of customers are satisfied with the logistics service of e-commerce B, there are still areas that need improvement such as personal privacy protection, delay insurance, and real-time logistics updates.
FRONTIERS IN PSYCHOLOGY
(2022)
Article
Green & Sustainable Science & Technology
Paulo Rita, Ricardo F. Ramos
Summary: This study examines the intellectual, conceptual, and social knowledge of consumer behavior and sustainability in e-commerce research, generating new insights and revealing the current status and trends through bibliometric analysis.
Article
Green & Sustainable Science & Technology
Pejman Ebrahimi, Khadija Aya Hamza, Eva Gorgenyi-Hegyes, Hadi Zarea, Maria Fekete-Farkas
Summary: This study investigates the impact of consumer knowledge sharing behavior on consumer purchase behavior, with a focus on how value co-creation dimensions moderate this relationship. Findings indicate that knowledge sharing behavior positively influences purchase behavior, citizenship behavior, and participation behavior. However, the link between purchase behavior and citizenship behavior was not confirmed, and there were differences in the moderating role of gender.
Article
Agricultural Economics & Policy
Ahmed Tausif Saad
Summary: This study focuses on the emerging online food delivery business in Bangladesh and identifies factors affecting the success of online food ordering, including delivery time, service quality, price, and condition of food as direct factors, as well as variety and number of restaurants, menu, delivery tracking service, and attitude of delivery person as indirect factors.
BRITISH FOOD JOURNAL
(2021)
Article
Business
Quynh Huong Do, Thai Young Kim, Xueqin Wang
Summary: Logistics service quality is a key factor for the success of e-commerce platforms. Cross-border e-commerce has a moderating effect on the relationship between logistics service quality and consumer repurchase intention.
JOURNAL OF RETAILING AND CONSUMER SERVICES
(2023)
Article
Social Issues
Mahak Sharma, Rose Antony, Rajat Sehrawat, Angel Contreras Cruz, Tugrul U. Daim
Summary: This paper presents a comprehensive framework exploring determinants of hotel booking intentions among eservice users, using a hybrid approach of FAHP and FISM to identify and rank the important factors. Factors such as localization, website quality, product information, price and promotion, e-security, customer value were found to influence travelers' hotel booking intentions.
TECHNOLOGY IN SOCIETY
(2022)
