Consumers with high frequency of ‘just about right’ in JAR scales may use lower cognitive effort: Evidence from the concurrent 9-point hedonic scale and CATA question
Consumers with high frequency of ‘just about right’ in JAR scales may use lower cognitive effort: Evidence from the concurrent 9-point hedonic scale and CATA question
Authors
Keywords
Jar frequency, Survey satisficing, Cognitive effort, JAR scales, 9-point hedonic scales, CATA
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