4.5 Article

The online community knowledge flows: distance and direction

Journal

EUROPEAN JOURNAL OF INFORMATION SYSTEMS
Volume 31, Issue 2, Pages 227-240

Publisher

TAYLOR & FRANCIS LTD
DOI: 10.1080/0960085X.2020.1866442

Keywords

Online community; knowledge flows; direction; distance; practices; industry-founded OC; vendor; ERP public sector

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This study examines the distance and direction of knowledge flows in online communities using a grounded analysis approach. The findings reveal that knowledge flows related to OCs propagate within, outwards, and inwards, indicating a widely spread impact.
Whilst the role of online communities (OCs) in knowledge exchange and generation has been widely discussed, limited research exists on the distance and direction of OC knowledge flows. In this paper, we examine this issue by taking the case of an industry-founded OC that rendered around the use of a specific Enterprise Resource Planning (ERP) module used by public sector organisations. Through a grounded analysis approach, we extend literature on OCs by identifying user-generated practices that enable knowledge flows in the online space as well as by examining the travels of these knowledge flows, taking particular account of the distance they cover and the direction they take. Findings point to within, outwards and inwards travels of OC-related knowledge flows showing a widely spread OC knowledge impact. The theoretical and practical implications of the study are discussed.

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