Journal
SUSTAINABILITY
Volume 12, Issue 20, Pages -Publisher
MDPI
DOI: 10.3390/su12208639
Keywords
coronavirus disease (COVID-19) pandemic; corporate social responsibility of international tourism businesses; traveler behavior; psychological distress; attitude; knowledge; ascription of responsibility
Ask authors/readers for more resources
The international tourism industry is among the hardest-hit by the coronavirus disease (COVID-19). Due to this tourism crisis, this research attempted to uncover the possible influence of the corporate social responsibility efforts of the international tourism businesses and of the knowledge of COVID-19 on the US travelers' decision formation for international tourism products. A quantitative approach and survey methodology were used. The findings revealed that corporate social responsibility improves travelers' attitudes and behavioral intentions. In addition, the travelers' knowledge perception of COVID-19 was significantly associated with their psychological distress. Decreasing this psychological distress related to overseas tourism was of importance to boost a positive attitude toward international traveling, which directly leads to increased behavioral intentions. Testing for the metric invariance revealed that an association between the corporate social responsibility and intentions was only significant when the travelers strongly felt an ascription of responsibility for the COVID-19 outbreak and the pandemic. The theoretical uses and the practical values of this research are discussed.
Authors
I am an author on this paper
Click your name to claim this paper and add it to your profile.
Reviews
Recommended
No Data Available