Reveal or hide? Impact of demonstration on pricing decisions considering showrooming behavior

Published 2020 View Full Article

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Title
Reveal or hide? Impact of demonstration on pricing decisions considering showrooming behavior
Authors
Keywords
Supply chain management, E-commerce, Product demonstration, Showrooming, Price competition, Bayesian updating
Journal
OMEGA-INTERNATIONAL JOURNAL OF MANAGEMENT SCIENCE
Volume -, Issue -, Pages 102329
Publisher
Elsevier BV
Online
2020-08-25
DOI
10.1016/j.omega.2020.102329

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