Service Design for a Holistic Customer Experience: A Process Framework

Published 2020 View Full Article

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Title
Service Design for a Holistic Customer Experience: A Process Framework
Authors
Keywords
-
Journal
MANAGEMENT SCIENCE
Volume -, Issue -, Pages -
Publisher
Institute for Operations Research and the Management Sciences (INFORMS)
Online
2020-08-21
DOI
10.1287/mnsc.2020.3609

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