A total sales forecasting method for a new short life-cycle product in the pre-market period based on an improved evidence theory: application to the film industry

Title
A total sales forecasting method for a new short life-cycle product in the pre-market period based on an improved evidence theory: application to the film industry
Authors
Keywords
-
Journal
Publisher
Informa UK Limited
Online
2020-10-05
DOI
10.1080/00207543.2020.1825861

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