Cooperative advertising and pricing in a manufacturer-retailer supply chain with a general demand function; A game-theoretic approach

Published 2016 View Full Article

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Title
Cooperative advertising and pricing in a manufacturer-retailer supply chain with a general demand function; A game-theoretic approach
Authors
Keywords
Supply chain management, Cooperative advertising, Pricing, Game theory
Journal
COMPUTERS & INDUSTRIAL ENGINEERING
Volume 99, Issue -, Pages 112-123
Publisher
Elsevier BV
Online
2016-07-17
DOI
10.1016/j.cie.2016.07.007

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