4.7 Article

Fraud vulnerability quantitative assessment of Wuchang rice industrial chain in China based on AHP-EWM and ANN methods

Journal

FOOD RESEARCH INTERNATIONAL
Volume 140, Issue -, Pages -

Publisher

ELSEVIER
DOI: 10.1016/j.foodres.2020.109805

Keywords

Fraud; Vulnerability assessment; Quantitative; Wuchang rice; Industrial chain

Funding

  1. National Major R&D Program of China [2017YFC1601701]
  2. Special Project of Agriculture Product Quality Safety Risk Assessment [GJFP2019043]
  3. Ministry of Agriculture and Rural Affairs, China

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In the area of food fraud mitigation, an improved vulnerability assessment method was proposed to objectively measure fraud vulnerability. By analyzing fraud factors, impacts of fraud incidents, and control measures, it was found that the Wuchang rice industrial chain was highly vulnerable to fraud. Recommendations included strengthening regulations and penalties to reduce fraud vulnerability.
Vulnerability assessment has been used in the food fraud mitigation based on the subjective judgement of industry participants and simple calculation. To have a more objective result, an improved vulnerability quantitative assessment method was proposed. The overall fraud vulnerability was described by the vulnerability of fraud factors and the health and economic impact of fraud incidents. The fraud factors were related to opportunity, motivation and control measure. Analytic hierarchy process combined with entropy weighting method (AHP-EWM) and artificial neural networking (ANN) to improve judgment accuracy. In the application in Wuchang rice industrial chain, 51 fraud factors were used in the assessment and 10 experts, 36 farmers, 15 suppliers and 15 supervisors were interviewed. Results showed that Wuchang rice industrial chain was highly vulnerable to fraud. The opportunity for fraud was high, the motivation to commit it was moderate, and controls to prevent it needed reinforcing. Fraud vulnerability differed between farmers and suppliers. To reduce the fraud vulnerability, improved regulations and policies and stiffer penalties were strongly recommended.

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