Journal
JOURNAL OF ENVIRONMENTAL MANAGEMENT
Volume 267, Issue -, Pages -Publisher
ACADEMIC PRESS LTD- ELSEVIER SCIENCE LTD
DOI: 10.1016/j.jenvman.2020.110617
Keywords
Farm sustainability standard; Innovation adoption; Sustainability management; Willingness-to-accept; Standard design; Database access
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Funding
- State Conference of Women and Equal Opportunities Representatives at Bavarian Universities (LaKoF Bayern), Germany
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We use a discrete choice experiment to investigate the willingness-to-accept a sustainability standard by German farmers. We also evaluate how attributes in standard design increase acceptance. The estimation of a latent class logit model results in two groups of farmers differentiated with respect to attitude, risk perception, age, education and previous participation in agri-environmental schemes (AES). However, all respondents prefer to use the EU's Integrated Administration and Control System based data and a standard linked to AES. These findings suggest valuable insights for the design or revision of sustainability standards as part of the implementation of the European CAP in line with the European Union's CAP proposal for 2021-2027.
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