Electronic word of mouth analysis for new product positioning evaluation

Published 2020 View Full Article

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Title
Electronic word of mouth analysis for new product positioning evaluation
Authors
Keywords
Micro-blogs, Sentiment Analysis, Product positioning, Topic modelling
Journal
Electronic Commerce Research and Applications
Volume 42, Issue -, Pages 100986
Publisher
Elsevier BV
Online
2020-06-09
DOI
10.1016/j.elerap.2020.100986

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