Using Virtual Gifts on Live Streaming Platforms as a Sustainable Strategy to Stimulate Consumers’ Green Purchase Intention

Title
Using Virtual Gifts on Live Streaming Platforms as a Sustainable Strategy to Stimulate Consumers’ Green Purchase Intention
Authors
Keywords
-
Journal
Sustainability
Volume 12, Issue 9, Pages 3783
Publisher
MDPI AG
Online
2020-05-07
DOI
10.3390/su12093783

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