Query-based unsupervised learning for improving social media search

In the current information era over the internet, social media has become one of the essential information sources for users. While the text is the primary information representation, finding relevant information is a challenging mission for researchers due to its nature (e.g., short length, sparseness). Acquiring high-quality search results from massive data, such as social media needs a set of representative query terms that are not always available. In this paper, we propose a novel query-based unsupervised learning model to represent the implicit relationships in the short text from social media. This bridges the gap of the lack of word co-occurrences without requiring many parameters to be estimated and external evidence to be collected. To confirm the proposed model effectiveness, we compare the proposed model with state-of-the-art lexical, topic model and temporal models on the large-scale TREC microblog 2011-2014 collections. The experimental results show that the proposed model significantly improved overall state-of-the-art lexical, topic model and temporal models with the maximum percentage of increase reaching 33.97% based on MAP value and 21.38% based on Precision at top 30 documents. The proposed model can improve the social media search effectiveness in potential closely retrieval tasks, such as question answering and timeline summarisation.