Optimal advertisement budget allocation and coordination in luxury fashion supply chains with multiple brand-tier products

Published 2019 View Full Article

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Title
Optimal advertisement budget allocation and coordination in luxury fashion supply chains with multiple brand-tier products
Authors
Keywords
-
Journal
TRANSPORTATION RESEARCH PART E-LOGISTICS AND TRANSPORTATION REVIEW
Volume 130, Issue -, Pages 95-107
Publisher
Elsevier BV
Online
2019-09-07
DOI
10.1016/j.tre.2019.08.009

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