What is the right production strategy for horizontally differentiated product: Standardization or mass customization?

Published 2019 View Full Article

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Title
What is the right production strategy for horizontally differentiated product: Standardization or mass customization?
Authors
Keywords
-
Journal
INTERNATIONAL JOURNAL OF PRODUCTION ECONOMICS
Volume -, Issue -, Pages 107527
Publisher
Elsevier BV
Online
2019-10-25
DOI
10.1016/j.ijpe.2019.107527

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