Rethinking Search Engines and Recommendation Systems: A Game Theoretic Perspective

IN HER POPULAR book, Weapons of Math Destruction, data scientist Cathy O'Neil elegantly describes to the general population the danger of the data science revolution in decision making. She describes how the US News ranking of universities, which orders universities based on 15 measured properties, created new dynamics in university behavior, as they adapted to these measures, ultimately resulting in decreased social welfare. Unfortunately, the idea that data science-related algorithms, such as ranking, cause changes in behavior, and that this dynamic may lead to socially inferior outcomes, is dominant in our new online economy.