Article
Green & Sustainable Science & Technology
Yen-Liang Chen, Chia-Ling Chang, An-Qiao Sung
Summary: Product reviews co-written by multiple Internet reviewers are crucial for consumers' purchase decisions and companies' business strategies. Understanding the impact of reviews on purchase intention is essential, and models based on helpfulness, credibility, information quality, and professionalism can effectively predict this impact.
Article
Computer Science, Information Systems
Hui Li, Qi Chen, Zhaoman Zhong, Rongrong Gong, Guokai Han
Summary: This research introduces a new method for studying the extraction and classification of online dating services comments, using social cognitive theory to infer and extract emotion concepts from each emotional review. It analyzes 4,300 comments with extremely negative/positive emotions using three machine learning algorithms, and finds that combining machine learning with a lexicon-based method achieves higher accuracy.
INFORMATION PROCESSING & MANAGEMENT
(2022)
Review
Business
Juan Kong, Chen Lou
Summary: This study examined the perceived helpfulness of online product reviews in influencing consumer decisions in e-commerce. The results showed that review length, timeliness, title sentiment, and emotional expressions were significant predictors of review helpfulness in both Chinese and American consumers. Additionally, cultural differences, such as high versus low-context culture and uncertainty avoidance, moderated the relationships between review features and helpfulness.
JOURNAL OF RETAILING AND CONSUMER SERVICES
(2023)
Review
Psychology, Multidisciplinary
Chengcheng Xu, Xiabing Zheng, Feng Yang
Summary: This study extends the understanding of the underlying mechanism of how negative emotions, specifically anger and anxiety, embedded in online reviews impact consumers' perceptions of review helpfulness, and how product price moderates this relationship. The findings suggest that anger and anxiety positively impact review helpfulness and that product price moderates their effects.
COMPUTERS IN HUMAN BEHAVIOR
(2023)
Article
Hospitality, Leisure, Sport & Tourism
Saranya Labsomboonsiri, Shane Mathews, Edwina Luck, Rory Mulcahy
Summary: Customer reviews are critical for the success of hospitality organizations, but little is understood about why customers continue to review. Through analysis of online survey data, this study finds that recognition and monetary rewards have a significant impact on the likelihood of reviewers posting future reviews, and these impacts vary between countries.
INTERNATIONAL JOURNAL OF HOSPITALITY MANAGEMENT
(2022)
Review
Business
Ran Liu, John B. Ford, Weiyong Zhang, Joseph Bonnici
Summary: This study examines the influence of review valence on consumers' perceived relationship with a firm and identifies the causes and underlying process of such influence. Using social exchange theory and signal theory as a basis, the authors find that conflict plays a critical role in connecting review valence and consumers' perceived relational benefits and trust. The authors conduct three experimental studies using Qualtrics survey data to explore how review valence indirectly affects consumers' perceived trust and benefits. The results indicate that conflict moderates the relationship between review valence and perceived benefits and trust, and the strength of this indirect effect varies depending on the perceived partner's commitment to the relationship. These findings contribute to the theoretical implications of relationship marketing in online contexts and have practical implications for online marketing strategies.
JOURNAL OF BUSINESS RESEARCH
(2023)
Article
Green & Sustainable Science & Technology
Sufyan Habib, Nawaf N. Hamadneh, Mohammed Arshad Khan
Summary: This study examines the mediating role of electronic word of mouth (eWOM) in the relationship between marketing relations and brand resonance. Results indicate that relationship marketing significantly impacts brand resonance, and eWOM mediates this relationship for branded apparel. Personalized attention and tangible rewards are effective relationship marketing strategies, and when combined with eWOM, they build up strong brand resonance.
Review
Hospitality, Leisure, Sport & Tourism
Raffaele Filieri, Claudio Vitari, Elisabetta Raguseo
Summary: Contradictory findings exist in the literature regarding the impact of extremely negative ratings (ENRR), indicating that not all ENRR are perceived as helpful by consumers. This study suggests that ENRR are viewed as more helpful when a hotel has received a certificate of excellence and has higher average ratings. Managers of higher category hotels are advised to pay more attention to extremely negative reviews, especially those with excellence certificates and high ratings.
JOURNAL OF TRAVEL RESEARCH
(2021)
Article
Computer Science, Cybernetics
Jizi Li, Yue Yu, Chunling Liu, Xudong Deng
Summary: This study examines the impact of advertising and electronic word-of-mouth (eWOM) with rebates on sales performance for an e-retailer. The findings indicate that the timing of advertising is greatly influenced by the rebate scheme. A moderate level of eWOM effort is the most beneficial for the retailer, as it can complement advertising effects and attract more consumers to make purchases. This study contributes to the existing literature by exploring the optimal timing of advertising and eWOM with/without rebates within a two-period model.
Article
Psychology, Multidisciplinary
Jiayao Liu, Qingyun Xiong, Jianan Zhong
Summary: This study explores the influence of two subtypes of pride on consumers' creation of electronic word-of-mouth (eWOM). It finds that authentic pride promotes positive and constructive eWOM, while hubristic pride leads to negative and destructive eWOM.
FRONTIERS IN PSYCHOLOGY
(2022)
Article
Business
Ajit Aras, Xin Xu, Lisa Penaloza
Summary: This article examines the use of user-generated content (UGC) in B2B marketing and addresses the concerns surrounding encouraging clients to post UGC and leveraging it. Drawing from interviews with B2B practitioners and previous research, the study presents a framework of the multi-organizational information system of B2B UGC, which helps B2B marketers understand the impact of B2B characteristics on encouraging clients to generate UGC and leveraging it.
INDUSTRIAL MARKETING MANAGEMENT
(2022)
Review
Business
Masoud Moradi, Fereshteh Zihagh
Summary: This meta-analysis study synthesizes current research on the factors influencing eWOM adoption. The findings indicate that eWOM usefulness and credibility impact consumers' behavioural intentions, with eWOM adoption playing a mediating role. The study also shows the moderating effects of social networking sites (SNS) and e-commerce platforms on adoption behaviour. Based on the elaboration likelihood model (ELM), the study reveals that the central route is the dominant predictor of eWOM adoption on e-commerce sites while the peripheral route tends to dominate on social networking sites.
INTERNATIONAL JOURNAL OF CONSUMER STUDIES
(2022)
Article
Computer Science, Artificial Intelligence
Yuh-Jen Chen, Yuh-Min Chen
Summary: In today's competitive business environment, understanding consumer demand is crucial for the success of product design and development. With the growth of the internet and virtual communities, consumers are leaving comments on online social media platforms, providing valuable insights for enterprises to understand consumers' preferences and demands more objectively.
INTERNATIONAL JOURNAL OF INFORMATION TECHNOLOGY & DECISION MAKING
(2023)
Article
Business
Weng Marc Lim, Pervaiz Khalid Ahmed, Md Yunus Ali
Summary: This research provides fresh insights into giving eWOM as a prepurchase behavior using the case of online group buying. It finds that consumers are more likely to give prepurchase eWOM for online group purchases for utilitarian products paired with affective messages and larger discount prices.
JOURNAL OF BUSINESS RESEARCH
(2022)
Review
Business
Tatjana Maria Koenig, Nika Hein, Vivien Nimsgern
Summary: Online reviews have become a standard for generating electronic word-of-mouth in B2C companies. This study provides limited empirical evidence in platform research by analyzing company preference structures for online review platforms from a B2P perspective.
JOURNAL OF BUSINESS RESEARCH
(2022)
