How do post-usage factors and espoused cultural values impact mobile payment continuation?

Mobile commerce has become the predominant form of electronic commerce in many countries. This study examines the impacts of mobility, privacy protection, and social influence on mobile payment (m-payment) continuance and the moderation effects of espoused cultural values. A research model rooted in expectation-confirmation theory was tested using 724 usable responses from smartphone m-payment users in China. The results revealed that post-usage privacy protection and social influence beliefs drove user continuous intentions direct towards m-payment, and post-usage mobility belief had an indirect impact via user satisfaction. The espoused cultural value uncertainty avoidance served as an antecedent of perceived social influence and mobility. The espoused cultural value power distance served as an antecedent of perceived privacy protection. Implications, limitations, and future research directions are also discussed.