Assessing product competitive advantages from the perspective of customers by mining user-generated content on social media

Published 2019 View Full Article

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Title
Assessing product competitive advantages from the perspective of customers by mining user-generated content on social media
Authors
Keywords
User-generated content, Text mining, Competitive advantage, Competing product, Domain-specific sentiment analysis
Journal
DECISION SUPPORT SYSTEMS
Volume 123, Issue -, Pages 113079
Publisher
Elsevier BV
Online
2019-06-27
DOI
10.1016/j.dss.2019.113079

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