Maximizing profit in a supply chain by considering advertising and price elasticity of demand

Published 2019 View Full Article

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Title
Maximizing profit in a supply chain by considering advertising and price elasticity of demand
Authors
Keywords
Supply chain management, Price elasticity of demand, Advertising elasticity, Harmony search, Mixed-integer quadratically constrained quadratic programming
Journal
COMPUTERS & INDUSTRIAL ENGINEERING
Volume 135, Issue -, Pages 265-274
Publisher
Elsevier BV
Online
2019-06-06
DOI
10.1016/j.cie.2019.06.007

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