Journal
TRENDS IN ECOLOGY & EVOLUTION
Volume 34, Issue 11, Pages 1034-1047Publisher
ELSEVIER SCIENCE LONDON
DOI: 10.1016/j.tree.2019.06.007
Keywords
-
Categories
Funding
- Natural Environment Research Council E3 Doctoral Training Partnership [NERC NE/L002558/1]
- NERC Standard grant [NE/N001370/1]
- NERC [NE/N001370/1] Funding Source: UKRI
Ask authors/readers for more resources
Conservationists are increasingly interested in changing human behaviour. One understudied aspect of such interventions is information flow. Different patterns of interpersonal communication and social structures within communities influence the adoption of behavioural changes through social influence and social reinforcement. Understanding the structure of information flow in a group, using tools such as social network analysis, can therefore offer important insights for interventions. For example, communications may be targeted to highly connected opinion leaders to leverage their influence, or communication may be facilitated between distinct subgroups to promote peer learning. Incorporating these approaches into conservation interventions can promote more effective behaviour change. This review introduces conservation researchers and practitioners to key concepts underpinning information flows for interventions targeting networks of individuals.
Authors
I am an author on this paper
Click your name to claim this paper and add it to your profile.
Reviews
Recommended
No Data Available