Journal
TRANSPORTATION RESEARCH RECORD
Volume 2673, Issue 11, Pages 38-47Publisher
SAGE PUBLICATIONS INC
DOI: 10.1177/0361198119851751
Keywords
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Funding
- National Natural Science Foundation of China [41571146, 41601139]
- Natural Science Foundation of Jiangsu Province [BK20160892]
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As online shopping proliferates, many studies have investigated its impact on travel. Most studies, however, treat online shopping as a transaction channel and overlook its interaction with physical shopping at various stages of the shopping process. Using adult internet users in Nanjing, China, this study explores the interactions between online shopping and traditional shopping for search goods (books) and experience goods (clothing) during the shopping process. The results show that experience goods have a stronger stickiness combination between pre-purchase channels and transaction channels than search goods. As a pre-purchase channel for experience goods, stores are more likely to promote cross-channel than internet shopping; the relationship is the opposite for search goods.
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