Hierarchical effects of website aesthetics on customers’ intention to book on hospitality sharing economy platforms

Published 2019 View Full Article

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Title
Hierarchical effects of website aesthetics on customers’ intention to book on hospitality sharing economy platforms
Authors
Keywords
AIDA model, Perceived privacy risk, Search intention, Sharing economy platform, Website aesthetics
Journal
Electronic Commerce Research and Applications
Volume 35, Issue -, Pages 100856
Publisher
Elsevier BV
Online
2019-05-03
DOI
10.1016/j.elerap.2019.100856

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