The antecedents of the consumer purchase intention: Sensitivity to price and involvement in organic product: Moderating role of product regional identity

Published 2019 View Full Article

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Title
The antecedents of the consumer purchase intention: Sensitivity to price and involvement in organic product: Moderating role of product regional identity
Authors
Keywords
Organic food, Purchase intention, Involvement, Price sensitivity, Regional identity
Journal
TRENDS IN FOOD SCIENCE & TECHNOLOGY
Volume -, Issue -, Pages -
Publisher
Elsevier BV
Online
2019-02-12
DOI
10.1016/j.tifs.2019.02.028

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