Examining customer channel selection intention in the omni-channel retail environment

Published 2018 View Full Article

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Title
Examining customer channel selection intention in the omni-channel retail environment
Authors
Keywords
Omni-channel retailing, Omni-channel supply chain management, Channel selection intention, Channel transparency, Channel convenience, Channel uniformity
Journal
INTERNATIONAL JOURNAL OF PRODUCTION ECONOMICS
Volume 208, Issue -, Pages 434-445
Publisher
Elsevier BV
Online
2018-12-13
DOI
10.1016/j.ijpe.2018.12.009

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