Journal
ANNALS OF THE ENTOMOLOGICAL SOCIETY OF AMERICA
Volume 112, Issue 2, Pages 85-88Publisher
OXFORD UNIV PRESS INC
DOI: 10.1093/aesa/say055
Keywords
science communication; entomology profession; extension
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In a media environment saturated with information, simply providing facts, no matter how well researched, will not be enough to persuade and inform citizens. Adopting the techniques of interpretation and engagement will help entomologists create more compelling messaging.
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