Fantasy Millionaires: Identifying At-Risk Consumers Based on Motivation

Published 2018 View Full Article

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Title
Fantasy Millionaires: Identifying At-Risk Consumers Based on Motivation
Authors
Keywords
-
Journal
JOURNAL OF SPORT MANAGEMENT
Volume 33, Issue 1, Pages 37-49
Publisher
Human Kinetics
Online
2018-10-11
DOI
10.1123/jsm.2018-0164

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