Does the buy-online-and-pick-up-in-store strategy with pre-orders benefit a retailer with the consideration of returns?

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Title
Does the buy-online-and-pick-up-in-store strategy with pre-orders benefit a retailer with the consideration of returns?
Authors
Keywords
Retailing, Buy-online-and-pick-up-in-store, Pre-orders, Returns policy
Journal
INTERNATIONAL JOURNAL OF PRODUCTION ECONOMICS
Volume 206, Issue -, Pages 134-145
Publisher
Elsevier BV
Online
2018-10-02
DOI
10.1016/j.ijpe.2018.09.030

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