A cross-cultural examination of Australian, Chinese and Vietnamese consumers' attitudes towards a new Australian wine product containing Ganoderma lucidum extract

Published 2018 View Full Article

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Title
A cross-cultural examination of Australian, Chinese and Vietnamese consumers' attitudes towards a new Australian wine product containing Ganoderma lucidum extract
Authors
Keywords
Ganoderma lucidum, Wine neophobia scale, Consumer preference, New product development, Online survey
Journal
FOOD RESEARCH INTERNATIONAL
Volume 115, Issue -, Pages 393-399
Publisher
Elsevier BV
Online
2018-11-02
DOI
10.1016/j.foodres.2018.10.086

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