Identifying valuable customer segments in online fashion markets: An implication for customer tier programs

Published 2018 View Full Article

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Title
Identifying valuable customer segments in online fashion markets: An implication for customer tier programs
Authors
Keywords
Customer lifetime value, E-commerce, Customer tier programs, Segmentation, Latent class model
Journal
Electronic Commerce Research and Applications
Volume 33, Issue -, Pages 100822
Publisher
Elsevier BV
Online
2018-12-20
DOI
10.1016/j.elerap.2018.100822

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